After 18 years in business, FlightWorks has a new look and website! Last year, we took a good, hard look at the company and realized that our former brand didn’t communicate the modern, forward-thinking company that we have become. As a result, we determined it was time for a new brand – one that would provide a platform to attract and represent the finest aircraft for management, sell private air charter and demonstrate our corporate capabilities to prospective government clients.
Our new logo features the nose of an aircraft behind the iconic FlightWorks name. This modern take on the previous logo preserves our brand in a nod to the past and also looks to the future.
Second, we needed a state-of-the-art site that would complement the brand, and our goals were clear. A new site would need to be interactive and useful in representing our four product lines: Private Air Charter, Aircraft Management, Government Services and Aviation Consulting. Our clients depend on our website as an effective tool for researching products and services, and we went the extra mile to exceed those expectations.
You also may notice a few themes throughout the new site. Our commitment to Uncompromised Safety, Exceptional Quality and Unrivaled Service is our promise across all lines of business. In addition, our government services business unit has adopted the tagline “When Performance Matters,” which reflects our attention to detail and excellence in this industry. We are proud to say that this is the differentiator of FlightWorks in the government support space and is a true reflection of our performance as a team.
We are fortunate to manage aircraft and provide private aircraft transportation for many respected companies and individuals. Our new site not only delivers an enhanced storefront, but also provides unique revenue opportunities for our managed aircraft owners by ensuring that our site is optimized for search engines. In addition, it clearly shows the value proposition that FlightWorks brings to the private air charter and government services marketplace.
Please take a few moments to explore the new FlightWorks.com, and tell us what you think.
Dan Lucey, President