Atlanta - May 1, 2012 – FlightWorks Inc., the Southeast’s largest on-demand private air charter and aircraft management company, today unveiled its new brand and website, both created by Atlanta-based FirmDesign. The company’s new look is a dramatic departure from its former logo, but is designed to incorporate the company’s forward-thinking approach to executive jet service and aviation for today and tomorrow’s traveler.
FlightWorks’ new website, flightworks.com, offers users streamlined navigation tools, bold colors and aesthetics and a seamless browsing experience. The company’s new logo, which features the nose of an aircraft behind the iconic FlightWorks name, is a minimalistic and modern take on the previous logo.
“FlightWorks’ new look and feel truly embodies our three main advantages: uncompromised safety, exceptional quality and unrivaled service,” said Dan Lucey – president, FlightWorks, Inc. “Our clients especially depend on our website as an interactive tool, and we made it a priority to enhance and improve its capabilities.”
The custom-built website provides clients with an interactive and useful portal that represents the company’s four product lines: private air charter, aircraft management, government services and aviation consulting. These four sectors are illustrated in a sleek, user-friendly navigation bar on the homepage of the new flightworks.com, where clients can easily access information on the service of their choice.
The new flightworks.com also incorporates an enhanced real-time quote tool and trip planner, allowing clients to evaluate pricing and plan trips online. An aircraft match feature gives users access to a complete list of the FlightWorks’ private air charter fleet and detailed information on each jet, including speed, catering options, flight attendant information and photographs of the exterior and the interior cabin. Additionally, an interactive map provides a visual representation of typical ranges by cabin class.
Along with the new brand and website, the government services portion of the company has launched the tagline “When Performance Matters,” which reflects FlightWorks’ attention to detail and excellence in the government services sector. The company provides air lift support to federal, state and local government with a diverse fleet of fixed wing, heavy, mid-size and light jet and turboprop aircraft.